favorites.  In fact, it is one of the first books I recommend to aspiring

strength coaches, and one that I refer to and reread regularly." 

  Jason Ferruggia

Strength & Conditioning Specialist

Chief Training Advisor to Men's Fitness Magazine

"In the training world, experience and results talk.  There are few peoplein the sports performance industry with the real-world experience and documented results like Joe Kenn.  As a result, when Joe Kenn talks, I do just one thing: listen."

Martin Rooney - Parisi School

The Tier System is the most functional and versatile training system for training athletes at various levels.  It's multi-dimensional approach gets the most out of an athlete in the weightroom.  I have used the Tier System at the

collegiate level for many years and have since adapted it to the professional, high school and middle school

athletes that I work with in the private setting.  It was created for an athlete, by an athlete. -

  Liane Blyn, Owner/Director of Sports Performance, "Athletic Based Training"

IPF World Powerlifting Champion

"Coach Kenn is without a doubt one of the top strength and conditioning professionals in the country.

Through the development of the Tier System, his athletic based training approach,

Coach Kenn has created an effective method for the development of all types of

athletes from all types of sports.  I have personally learned a tremendous

amount from Coach Kenn and have and will continue to use the

principles of the Tier System."

Ben Hilgart MS, CSCS, SCCC, USAW I 

Head Coach - Sports Performance 

Arizona State University

"I have been in the field of Human Performance for nearly two decades, and have observed some of the best performance coaches around.  In the time I have spent with Big Joe, I have seen him perform, time-and-again, as one of the elite performance coaches in the world.  His integrity, ethics, coaching ability, and understanding of human performance are second to no one.  I cannot overstate his value in the field of performance coaching.  As a mentor, friend, colleague, person, and coach, Joe is as good as they come.  I feel blessed to call Joe Kenn my friend and am proud to have him as a mentor and colleague."  

Ethan Banning BS, CSCS

Founder/Director of Performance

Triple Threat Performance

NSCA State Director for Arizona

Chris Morgan - FCA Chaplain, University of Louisville Athletics

"In all my years working with coaches, I have never met a coach that could ignite a fire in an

athlete like Coach Kenn can.  He has a presence that simply demands excellence and he truly

motivates an athlete beyond their own expectations.  It is a privilege to call him a friend."

Brandon Marcello, PHD

Director of Sports Performance

Stanford University

"Coach Kenn is not only a great mind and a great coach, but one of the best in his field.  He exhibits a great understanding of what it takes mentally and physically to be at the top.  Joe is constantly evolving his already sound methodology to ensure that the athletes he trains are prepared for the rigors of competition.  Over the years, I have enjoyed every opportunity I have had talking to Joe about his system of training.  I have nothing but the utmost respect for him, his methods and his ability to help athletes reach their potential.  There is no doubt in my mind that he gets nothing less than the very best from his athletes."